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JA Resorts & Hotels has appointed Simarna Singh as an official sustainability consultant, responsible for all nine properties across the UAE and Indian Ocean, – a young United Nations Youth Ambassador passionate about the environment.
According to the property, Singh’s role within JA Resorts & Hotels is to build on the many successes of the past, from JA The Resort winning Dubai’s Most Sustainable 5-Star Resort (DTCM), to JA Manafaru Maldives partnering with Adidas Parley to re-purpose plastic found during reef cleaning, to implementing food waste reduction technology and abolishing plastic drinking bottles across all properties by the introduction of JA Bottling Plants.
The brand has its sights set on becoming the first UAE hotel group to be single-use plastic-free, as well as adhering to the United Nations Sustainable Development Goals (SDGs), adopted globally in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.
In addition to implementing her practical understanding of all aspects of the SDGs, Singh will also be tasked with strategically leading compliance across all properties in line with the Dubai Sustainable Tourism (DST) strategy and road map for the hospitality industry.