Dubai’s Ayana Holding and Marsan Real Estate Group to develop $1.6bn Florida project


BellaViva at Whispering Hills in Florida will consist of 5,500 luxury homes and amenities across 1,800 acres

Ayana Holding, the Dubai-based real estate eco-system provider, has announced the formation of a joint venture with Marsan Real Estate Group, a Florida-based property developer, to develop the BellaViva project in Whispering Hills, in the United States.

A statement explained that the the partnership will allow Ayana to establish itself in the North American market, while helping Marsan to expand into a wider market, offering investors in the GCC and around the world attractive investment opportunities in a thriving housing market.

Located in the heart of Florida, the BellaViva at Whispering Hills project is a $1.6 billion development that comes complete with golf courses, restaurants, shopping malls, a medical clinic, boutique hotel, spa, hospital, and commercial spaces.

The development is ideal for either a permanent relocation or a luxury vacation, the statement added. Comprising of 5,500 luxury homes across 1,800 acres of land, hills, lakes, nature reserves, and an equestrian centre, BellaViva is expected to be the fastest-growing community for retirees and seasoned investors, it continued.

Ayana Holding’s network of companies will be at the forefront of the new project, it said.

VX Studio will be handling the designing and master planning with further involvement from Brand Capital Creative Agency working on all marketing and creative initiatives, Ayana Properties involved in selling properties for Marsan Real estate group, while Xplor (digital technology), and Ayana Capital (investment platform) will also be involved.

“2021 will be a huge turning point for us,” Jean Marsan, founder of Marsan Real Estate Group, explains. “With the second largest segment of the population, the ‘baby-boomers’, reaching 65 years old”. Aside from the tax-friendly environment, the year-long sunshine, and being the theme-park epicenter of the world, it appears that environmental and social changes have had a huge impact on Florida’s population and economic development.

“Although we are not aware of the sole reason for a continuing strong momentum in Florida’s housing market, we believe that a combination of factors including the Hispanic population boom, pro-economic government, and the reputation of being one of the top five tax-friendly states are at play as well,” Marsan added.

Notably, the coronavirus pandemic has played a key role in driving an upturn in the southeasternmost state’s real estate market, with an increase of almost 250,000 residents between July 2019 and July 2020. Job and lifestyle changes are causing people to rethink and move from urban to rural areas for improved quality of life and lower cost of living.

In Florida alone, property prices have risen by 6.61% since former President Donald Trump declared a state of emergency last March. Thus, it is estimated that by 2030, the average house price in Florida will reach $437,921, putting it in the top ten states ahead of New York and New Hampshire, with a population increase of 6 million over the decade.

Ayana Holding and Marsan Real Estate Group have joined forces in order to open up the opportunities in a part of the world that see an influx of GCC and international investors who are looking to diversify their property portfolios with high-quality developments and incredible future potential.

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