Dubai group Ayana seals $1.6bn Florida property JV deal


Dubai-based Ayana Holding has announced that it has set up a joint venture with US group Marsan Real Estate to develop an exciting new project, BellaViva at Whispering Hills, in the heart of Florida city.


Perfectly located in the most spectacular area and the heart of Florida, Leesburg, the BellaViva at Whispering Hills project is worth $1.6 billion.


Complete with golf courses, restaurants, shopping malls, a medical clinic, boutique hotel, spa, hospital, and commercial space, the unique development is ideal for either a permanent relocation or a luxury vacation. 


Comprising 5,500 luxury homes across 1,800 acres of pristine land, hills, lakes, nature reserves, and an equestrian center, BellaViva is expected to be the fastest-growing community for retirees and seasoned investors.


Ayana said the partnership will enable the group to boost its presence in North America and also help Marsan to expand into a wider market, offering investors from GCC countries and around the world new attractive investment opportunities in a thriving housing market.


Ayana Holding, which is an internationally recognized real estate eco-system provider, seeks to propel thriving local and international businesses by joining forces, offering an extensive scope of quality services and expertise. 


Ayana Holding’s powerful network of companies will be at the forefront of the new project. VX Studio will be handling the designing and master planning with further involvement from Brand Capital Creative Agency working on all marketing and creative initiatives, Ayana Properties involved in selling properties for Marsan Real estate group, Xplor (digital technology), and Ayana Capital (investment platform).


Jean Marsan, founder of Marsan Real Estate Group, is one of the most influential players in the Southeast. With over 40 years’ experience, he has amassed a great deal of knowledge and understanding of the Florida market and holds a strong reputation for top-quality homes, high-end constructions, a good quality-price ratio, and the development of beautiful communities. 

Unsurprisingly, Marsan Group’s clientele is composed of mainly wealthy retirees and seasoned investors.


“This year will be a huge turning point for us,” remarked Marsan, “with the second largest segment of the population, the ‘baby-boomers’, reaching 65 years old.”


“Aside from the tax-friendly environment, the year-long sunshine, and being the theme-park epicenter of the world, it appears that environmental and social changes have had a huge impact on Florida’s population and economic development,” he stated.


In Florida alone, property prices have risen by 6.61% since former President Donald Trump declared a state of emergency last March.


Thus, it is estimated that by 2030, the average house price in Florida will reach $437,921, putting it in the top ten states ahead of New York and New Hampshire, with a population increase of 6 million over the decade, stated Marsan.


“Although we are not aware of the sole reason for a continuing strong momentum in Florida’s housing market, we believe that a combination of factors including the Hispanic population boom, pro-economic government, and the reputation of being one of the top five tax-friendly states are at play as well,” he added.-TradeArabia News Service

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